— WORK
VIA 313 - UTAH
PROJECT NAME
LOCATION
SQUARE FOOTAGE
— OVERVIEW
From food truck to national brand, VIA 313 brings the character of Detroit to cities across the country. Rugged architecture and interior design elements juxtapose the refined detail of the gourmet Detroit-style pizzas served. These components were brought together as a collaboration by the founders of VIA 313, Savory Management and Babcock Design to create the ultimate fast-casual dining experience. A full-service bar, carry-out and large dine-in accommodations make this restaurant a great option for any dining preference. Every customer is invited into the family story that created this brand through design elements, such as the “Everything’s going to be alright” sign that greets customers in the entry, the custom green paint color and the black and white photo collage on the wall of the restaurant. Elevating the pallet while inviting diners into a community is the essence of VIA 313.